The invitation to write a proposal may be a milestone in the sales cycle—an opportunity to get one step closer to a client and a new project.
The best proposal, though, is one you don’t have to write. A competitive field reduces the odds of landing the business. So, if possible, sidestep the formal proposal process entirely.
The best proposal, though, is one you don’t have to write.
It’s less costly to write a letter confirming your services than to prepare a formal document proposing your services. Consultants rarely ask clients to award them the business without a formal proposal, so distinguish yourself and ask whether you can start the work using a letter of confirmation. What do you have to lose?